Shannon Leigh began by surveying existing OLE clinics and meeting with organizational leaders to review OLE Health’s brand intentions, client needs, budgets, schedules and long term plans for this clinic and future expansion. Moreover, researching the diverse stakeholders in the health system, led to an informed approach for a comprehensive signage program that included project identification, wayfinding and code signage, programming for interior and exterior signage, and donor recognition with sensitivity to the rich cultural history of organization, its donors, and its clientele.