Implementing brand standards across an expanding health system in the greater Bay Area
Stanford Health Care acquired their first acute care facility outside of the Palo Alto campus. ValleyCare’s Pleasanton and Livermore Campuses had a new name and Shannon Leigh was brought in to rebrand both campuses. Shannon Leigh worked with the SHC Marketing Department to develop signage brand guidelines for the campus. Valley care had existing assets that had to be retrofitted and a very tight schedule as this new merger was rolled out to the East Bay Community.
Retrofitting existing assets and a very tight schedule were challenges as the merger between Stanford and Valley Care was rolled out to the East Bay Community during a huge celebration planned significantly ahead of schedule. Shannon Leigh completed the work in less than six months, including managing vendors, hiring event specialists, developing community displays and arranging for additional sign support for the ribbon cutting.
As Stanford Health Care has expanded their system, Shannon Leigh has helped rebrand facilities and clinics.